Selling Race Digital Game

  • Game Cateogry: Digital Games
  • Game Topic: Integration of Management Functions, Sales and Marketing Skills, Understanding Customer Segments, Competitive Analysis
  • Number of Games: 1



Selling Race is a board game designed to lead players on a quest to dominate the market and emerge as the wealthiest team. As players integrate management functions such as Finance, HR, Operations, and Marketing, they strategize to sell products effectively while contending with competition from rival players. The game underscores the significance of product quality and its influence on customer segments. Through strategic decision-making, players glean valuable business insights and vie to attain success in the market.

Learning Outcome

- Integration of Management Functions
- Sales and Marketing Skills
- Understanding Customer Segments
- Competitive Analysis